"Create something memorable, something bold, something unique to Citizens" This mantra served as the inspiration for this national competition entry for Detroit based Citizens Bank. Symbolic of Citizens’ trademark, a glowing red sphere stands as a visible beacon within the structure’s entry tower. A transparent skin, showcasing activity and branded promotional display, encourages much more than a casual glance from passers by 24 hours a day. Floating atop this energized volume, a dynamic roof form adds horsepower to this bank's "not to be forgotten" status.
*While employed at Little (Chris Scorsone, Design Director)
Rendering by Chris Hoyt