Citizens Bank Prototype

"Create something memorable, something bold, something unique to Citizens"  This mantra served as the inspiration for this national competition entry for Detroit based Citizens Bank. Symbolic of Citizens’ trademark, a glowing red sphere stands as a visible beacon within the structure’s entry tower. A transparent skin, showcasing activity and branded promotional display, encourages much more than a casual glance from passers by 24 hours a day. Floating atop this energized volume, a dynamic roof form adds horsepower to this bank's "not to be forgotten" status.

*While employed at Little (Chris Scorsone, Design Director)

Rendering by Chris Hoyt