The Probe East River Competition

New York, NY

For the East River Competition in New York City, we created a concept entitled “The Probe”. As a cross between a scientific laboratory and an urban entertainment destination, The Probe allows visitors to gain a better understanding of the East River’s natural character while socializing at various clubs and restaurants. Data from the depths of the river is constantly on display on an uber-scaled LCD ribbon, creating a harmony between nature, technology and architecture while weaving the multi-faceted program together.

Graphic design by Steve Fenton